About us

North Texas Kidney Disease Associates

was formed more than 20 years back when Dr. Bruce Baker, practicing in Lewisville, TX, and Dr. George Rojas, practicing in Denton, TX, merged their nephrology practices with the aim to provide comprehensive nephrology care for patients in the area.

Our Mission

Our mission is to be the premier provider of comprehensive health care services for patients with kidney disease. We will deliver health care of the highest quality in a professional, compassionate and individualized manner designed to promote mutual respect and foster strong doctor-patient relationships.

Our Vision

Our vision is to be the industry leader in the provision of high quality healthcare services to patients with kidney disease. We will remain on the cutting edge of best practices within the industry and will strive to establish a partnership between patients, staff, business associates and other healthcare professionals in order to foster a team-based approach to healthcare.


  • INTEGRITY: Acting with honesty and accountability. Keeping our actions consistent with expressed values and expectations. To be trustworthy.
  • COMPASSION: Expressed through empathy and kindness; it is the cornerstone of connectedness with each other, our patients and their families.
  • RESPECT: To be open and considerate of the thoughts, beliefs and opinions of others. To recognize the inherent values of others and to understand how our words and actions impact
    those around us.
  • ACCOUNTABILITY: Ownership of all our actions and results.
  • COMMUNICATION: Having a culture of candor where communication is open, transparent, explicit, honest and tactful. We will use the most effective methods of communication to provide clarity of expectations
  • LEADERSHIP: Demonstrates the specified values of the organization through vision and action. Leadership finds, adopts and fosters best practices. Leadership motivates and inspires those around us.